What's Thwarting American Innovation? Too Much Science, Says Roger Martin. A nice article promoting the effectiveness of Design Thinking
Lars and James attended and participated in the Innovation Congress focusing on Accelerating Healthcare Solutions Through Technology.
James attended Project Infusion Miami South Beach.
Design is ultimately a process of creating products to which consumers can become attached on an emotional rather than a technological level. Guiding and nurturing the abilities of students to tap into the user experience is an important step in teaching them to do just that.