History of Redfish
Redfish was co-founded in 2009, merging user-centered design solutions with a strong understanding of applied anthropometrics (the knowledge of the human dimension applied to product development) and product semeiotics (the meaning behind the visual language of objects) tied to brand recognition, providing dynamic design leadership and delivering state of the art design solutions.
Redfish is a full service product development firm, committed to building loyal clients by developing identifiable opportunities for innovation that resonate with consumer needs. Close examination of user behaviors makes it possible to develop products that directly answer user needs. By observing and analyzing social patterns, Redfish achieves innovative solutions that tie the user emotionally to the product, and appeal to the user on a visceral level. Redfish achieves this goal by aligning all core constituents around a helical development team model, where design is used as the catalyst, transforming concepts into workable and profitable realities, thus designing high-impact strategic plans.